Kim Kardashian's 50-Step Daytime Makeup Routine Costs Over $1,200 in Products Alone

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I'm exhausted, but then some days I can't even be bothered to use toner.


Writing for Racked, Arabella Sicardi offers a fascinating dispatch from the makeup master class Kim Kardashian (along with her main glam squad man, Mario Dedivanovic) offered last month in Los Angeles. It turns out that blending is the new contouring, Sicardi reports, among other things of note like that "banana powder" is a no-no, and that people traveled from Mongolia (!!!) to attend the class.

Sicardi also offers a step-by-step breakdown of the makeover Dedivanovic performed—and really, isn't good makeup a performance these days?—on Kim onstage during the event. The look requires 40 separate creams, blushes, powders, and gels, applied in more than 50 steps, and costs $1,200 in products (nearly $1,700 with tools). That's quite the makeup bag. Here's the pricy breakdown:
  1. Wet Wipes, brand not specified, but we'll go with Burt's Bees cucumber and sage facial cleansing towelettes because they are my favorite: $6
  2. Kiehl's Ultra Facial moisturizer: ​$18.50 
  3. Anastasia Beverly Hills eyebrow brush #14 (Macy's exclusive): ​$18
  4. Giorgio Armani Luminous Silk foundation in two shades (7.0 and 9.0): ​$62 each (or Bobbi Brown foundation stick: ​$44)
  5. It Cosmetics double-ended airbrush foundation brush: ​$48 (or Trish McEvoy foundation brush, unspecified so let's go with brush #76: ​$50) ​
  6. Beautyblender sponge: ​$20 
  7. POREfessional Agent Zero shine-vanishing powder: ​$30 
  8. M.A.C lip conditioning balm: ​$16
  9. M.A.C ultra-luxe powder puff: ​$12
  10. Anastasia Beverly Hills Brow Wiz eyebrow pencil in medium brown: ​$21 
  11. Anastasia Beverly Hills Brow Pro eyebrow shade palette (misc. colors to blend): ​$88
  12. Marc Jacobs Twinkle Pop eye shadow: ​$28
  13. Sigma E46 Inner Corner brush: ​$14 
  14. Charlotte Tilbury Golden Goddess eye shadow palette (misc. colors to blend): ​$52 
  15. Stila double-sided crease and liner brush #15: ​$32
  16. Anastasia Beverly Hills So Hollywood facial highlighter (forthcoming release, but Kim has the product already because she's special, obvi): ​$28
  17. M.A.C Prep+ water mist: ​$22
  18. Kevyn Aucoin Primatif eye pigment in Titian: ​$48
  19. Charlotte Tilbury Dolce Vita eye shadow palette (misc. colors to blend): ​$52 
  20. M.A.C Boot Black liquid eyeliner: ​$21
  21. Anastasia Beverly Hills eyelash brush #3: ​$18
  22. Anastasia Beverly Hills Creme Color eyelid gel cream in Jet Black: ​$18
  23. Surratt Relevee eyelash curler: ​$30
  24. Dermacolor Camouflage Creme makeup (misc. colors to blend): ​$29 
  25. Giorgio Armani Eye Tint eyeliner: ​$38
  26. ​Urban Decay 24/7 eye pencil in Scorch: ​$20
  27. Charlotte Tilbury Rock 'N' Kohl eyeliner in Barbarella Brown: ​ $27
  28. LORAC concealer brush #103 (now discontinued): ​$25
  29. Bobbi Brown Sheer Finish powder: ​$38
  30. L'Oreal Voluminous Carbon volume building mascara: ​$7.25 (or Benefit Cosmetics They're Real lengthening mascara: $24)
  31. Charlotte Tilbury Vintage Vamp eye shadow palette (misc. colors to blend, and yes, this is the third separate Charlotte Tilbury eye shadow palette that's included in Kim's mix): ​$52
  32. Cargo Swimmables eye pencil in Black Sea: ​$18 
  33. Sigma E17 waterline liner: ​$14 
  34. MAC Studio Fix foundation powder: ​$27 
  35. Red Cherry false eyeleashes, "a bunch" used: from $2.99
  36. DUO eyelash adhesive: ​$9
  37. Anastasia Beverly Hills precision tweezers: ​$28 
  38. Benefit Cosmetics Hoola matte bronzer: ​$28 
  39. Trish McEvoy sheer blush brush #2B: ​$49 
  40. Anastasia Beverly Hills contour kit (misc. colors to blend): ​ $40 
  41. Vincent Longo eye shadow brush #22: ​$20
  42. Charlotte Tilbury Filmstar Bronze & Glow bronzer: ​$68 
  43. Benefit Cosmetics Watts Up! powder highlighter: ​$30 
  44. Too Faced Love Flush Long-Lasting blush: ​$26
  45. Trish McEvoy blending brush #48: ​$49
  46. Sigma E35 tapered blending brush: ​$16
  47. Kevyn Aucoin lip pencil: ​$25
  48. Preo eyelash curler: ​$28 
  49. Tom Ford lip colors, "like five" (custom shades, mixed together): ​$52 each 
  50. TATCHA Aburatorigami blotting sheets: ​$12
And then it's time for a nap, during which you'll roll over and smudge your lipstick and have to start over, and thus your life remains in a vicious circle of makeup and restless sleep until death, sweet death, ends things for you and funeral home makeup is the best you'll ever have.
Really though, this is a makeup routine whose combined cost is, at minimum, $1,676.72. (That's calculated as follows: the cheapest option wherever possible, and three sets of false lashes—"a bunch," if you will—as well as the five times Tom Ford's $52 lip color.) Yes, once you've bought the tools, they're reusable, and yes, the products do last more than once, but that's still a lot of money to throw down for a facial beat-down. To be clear, though, Kim's face is beat to perfection—and she probably gets her products for free these days anyway. At least, you know, when she gets the designer brand name's right:

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